Los Angeles-based rock sensation Bad Omens have unleashed the official music video for their crushing track Artificial Suicide. The song is taken from the band’s upcoming new album, The Death of Peace of Mind, out on Friday, February 25, 2022, via Sumerian Records. Prior to today’s release, Bad Omens have shared the music video for album title track The Death of Peace of Mind which has totalled a staggering 1.2 million views and counting on YouTube as well as the What do you want from me? and Artificial Suicide double single.
Bad Omens slither through boundaries, only to ultimately choke convention in the process. The quartet – Noah Sebastian (vocals), Joakim “Jolly” Karlsson (guitar), Nick Ruffilo (bass), and Nick Folio (drums) – materialise with ghostly atmospherics, striking hooks, and the tingles of sensual high-register harmonies uplifted by cinematic production. Racking up over 250M worldwide streams to date and earning acclaim, the band presents an uncompromising and undeniable vision on their third full-length album, ‘The Death of Peace of Mind’ (Sumerian Records).
“Making the record changed us as songwriters and musicians. In many ways, I feel like it set me free as an artist because every decision made in the writing process was for myself, with no fear for anyone else’s expectations of what our third album should sound like. Be it our fans or our record label.”
After their first headline tour was cancelled mid-way at the top of the global pandemic, the band found themselves at home in Los Angeles with plenty of time. Where they absorbed and imparted a different palette of unexpected inspirations. Channeling what the frontman describes at times as a “cursive sound” they embraced newfound confidence and boundlessly loose creativity. Anything went in the studio, and all “rules” were broken. Noah and Jolly wrote, produced, and engineered the music themselves while GRAMMY® Award-nominated producer and songwriter Zakk Cervini (Halsey, Grimes, Poppy, blink-182) lent his talents with the mix and master. Challenging himself, Noah decided to “make a track sampling items around the house, none of which were musical instruments”.
This ultimately became the framework for the first single The Death of Peace of Mind. Claps puncture the icy soundscape as his voice stretches from a breathy moan into an evocative and entrancing hook, breaking from a whisper into the seductive chant, “It wasn’t hard to realize. Love’s the death of peace of mind.” It culminates on a climactic scream uplifted by a distorted crunch.
“The whole record really details the loss of peace of mind,” he explains. “The lyrics in the title track are a little more specific in terms of the conflict at the heart of something more intimate and personal.”
By speaking it aloud, Bad Omens offer a level of comfort and empathy, with a sinister shroud. At the same time, they also give rock music a sexy new shape on The Death of Peace of Mind.
“Sonically, we want to do something you can’t arrive late or early too,” he leaves off. “You can’t cheat your way to the final act. You have to get on the ride and process it until the end. The songs are meant to be heard from start to finish. We want you to take the whole trip with us.”