These are dark times, however – we must ensure we keep both music and the scene as a whole alive and kicking hard. Off Yer Rocka, the hard-rocking label of industry-leading festival brand Hard Rock Hell, are delighted to announce the birth of not one but two new exciting labels – both of which aim to be big players in their respective genres.
Catering for the metal & stoner rock markets as well as offering bands access to full label services, the labels – simply named “Stoned Rocka” & “Metal Rocka”, will both champion all values from the mother label, Off Yer Rocka, as well as enjoy the vast marketing potential via the HRH mothership worldwide.
Metal Rocka will aim to nurture and progress up and coming Metal bands. HRH Metal and Hammerfest are two of the strongest metal festivals on the circuit, and so Metal Rocka are extremely well placed to add its weight behind the right bands in what is a very healthy genre of music.
Stoned Rocka will build on the experience of one of Hard Rock Hell Radio and Off Yer Rockas greatest and best known assets – station manager and leading stoner rock guru John Ellis – sometimes better known as Atom Heart Mutha. Stoned Rocka will seek to bring the very best in stoner, fuzz and heavy psychedelic rock’n’roll.
Head of Media John Ellis commented, “Being in the HRH Media Greenhouse 24/7 we are seeing lots of quality music daily being passed through to the Radio, Mag and TV, we can also see that there is so much more we can do to help bands get access to new audiences, reduce their costs and keep them alive. OYR was traditionally classic / hard rock riff led, Stoned Rocka & Metal Rocka will do what it says on the tin. We are truly excited to launch these 2 new labels in difficult times and wholeheartedly hope we can help bands from around the world who fit the genres amplify their material. The hunt has already begun to build a roster of high quality hard rocking bands for both new labels and we can’t wait to introduce to you all our new recruits…”