Having graced HRH Blues back in 2018, New York Blues Rock singer/songwriter Sari Schorr has once again turned video-maker, creating a visually accomplished, brand-new video for her latest single ‘Turn The Radio On’ , which is taken from her outstanding album ‘Never Say Never’.
She’s a creative artist adapting to life during the ongoing COVID pandemic, which has brought live performance and touting to a standstill. Before the pandemic kicked in 2020, Sari would’ve been setting out on her new headline tour ‘Live in Europe’, visiting most of Europe including several shows with Robin Trower. This would have been her most extensive tour to date. Hopefully all these postponed dates will go ahead in the Autumn of ’21.
During the past year, Sari has honed her new craft, shooting and editing vivid, evocative pieces, such as her much-viewed, haunting ‘Ordinary Life’ video, where she captured striking scenes of life in The Big Apple under the first lockdown and social isolation in New York, and also reminded us to be grateful for everyday experiences that we may have taken for granted.
With her latest video — for ‘Turn the Radio On’ — Sari shows how far her creative visual skills have come, and what can be achieved these days with quality consumer media tools, like a smartphone, laptop and editing software. Oh, and vision, commitment and one Hell of a song!
Sari said of the new track, “Telling stories in a song brings me back to the present. I can see my perspective is refocused. After I finished writing ‘Turn the Radio On’, I felt less isolated because I knew there would be other people for whom the song would also resonate.
“The impossibility of touring because of COVID has been a crushing blow. I’m a storyteller who is inspired and motivated by my audience. I’ve had to reinvent a method for creating and sharing the art of live performance. I’ve turned to producing music videos to expand the definition of what performance looks like during a global pandemic. “