Iron Maiden have released their brand-new track The Writing On The Wall, with an eagerly anticipated global YouTube video premiere. The song was written by Maiden guitarist Adrian Smith & lead singer Bruce Dickinson, produced by Kevin Shirley and co-produced by Maiden bassist and founder member Steve Harris. The video includes a collaboration with Pixar Alumni and Blinkink dream team, showcasing the incarnation of Eddie in a stunning 3D form.
Bruce Dickinson initially had a concept for the video which came to fruition in collaboration with two Award-winning former Pixar executives and long-standing Maiden fans Mark Andrews & Andrew Gordon. The pair have over 50 years of animation industry experience between them at the very top-level including work on The Incredibles, Ratatouille, Brave, Monsters Inc & Finding Nemo. With partners lining up to get involved with the project they chose BlinkInk, a London-based animation studio celebrated for their work with a variety of global brands from Adidas to Coca-Cola and a number of high-profile music videos.
In BlinkInk director Nicos Livesey, another long-time Maiden fan & kindred spirit, they found a man who shared the collective vision for the track – resulting in the final film which features the very first glimpse of a stunning new incarnation of Eddie in spectacular 3D form.
Director, Nicos Livesey takes up the story: “We quickly found the expertise we wanted, and people were literally throwing themselves at me to work on a Maiden video – we had more than 60 people in 13 countries from Brazil to France, & Romania to the USA to add something to the clip and I’d say their love, passion, and understanding of the band shines through every frame. They were a dream team for the producers and myself to manage.”